Benjamin Lim

Benjamin Lim is an experienced manager in customer analytics, currently leading a team at StarHub since March 2020, where efforts focus on delivering insights through Tableau dashboards and analyzing customer behaviors for improved retention and revenue. Previously, Benjamin served as a Senior Analyst at Scoot, enhancing user training and platform engagement significantly, and as a Regional Business Intelligence Senior Associate at Lazada Group, where complex SQL queries and projects contributed to sales and marketing insights. Earlier roles at ZenRooms.com and PSA International involved dashboards, KPI reporting, and implementing Business Intelligence platforms. Benjamin holds a Master's degree in Enterprise Business Analytics from the National University of Singapore and a Bachelor's degree in Business Analytics from Singapore University of Social Sciences.