Nicole Segstro currently serves as the Director of Business Development and Sales at STARS, a position held since August 2023. Prior to this role, Nicole was with STARS Air Ambulance for over 14 years, where responsibilities included managing operations and business development, as well as overseeing client relationships within the Emergency Contact Centre. Earlier in the career, Nicole worked at Bell Mobility for three years as a Business Development Manager and later as an Industry Marketing Manager, focusing on corporate sales and marketing initiatives. Nicole started as an Industry Marketing Specialist at Bell Mobility from January 2004 to January 2006. Nicole holds a degree in Cinema/Television/Stage/Radio from the Southern Alberta Institute of Technology (SAIT) and is currently pursuing further education through Udacity.
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