Yarden Rokach

Head of Community at StarTree

Yarden Rokach has a diverse work experience spanning various industries and roles. Yarden began their career as a Scouts Instructor for the Hebrew Scouts Movement in Israel from 2007 to 2010. Yarden then volunteered as a guide for youth-at-risk at Alumim boarding school through the kibbutzim movement from 2011 to 2012.

In 2012, Yarden joined the Israel Defense Forces (IDF) as a Sniper training officer, where they served as a Lieutenant and developed a unique sniper training methodology, earning an IDF Certificate of Excellence. Yarden continued their military service until 2015.

After their military service, Yarden worked as a Research Assistant at IDC Herzliya from 2016 to 2017. Yarden then joined the IDC Entrepreneurship Club as an Event Marketing Specialist in 2017. In the same year, they also took on the role of Digital Marketing Manager at Knekash Living Materials until 2018.

In 2019, Yarden became a member of the Business Development & Events team at the ProWoman Organization, a women's club dedicated to supporting and promoting women in the economic and public business sectors. Yarden was responsible for running community events and managing the concept, speakers, and promotion.

Also in 2019, Yarden joined JFrog as a Marketing Coordinator. In this role, they served as the point of contact for marketing requests within the company and worked closely with the studio designers on various marketing assets. Yarden also played a key role in implementing the marketing management tool, Wrike.

From 2020 to 2021, Yarden worked as a Teaching Assistant at IDC Herzliya, actively participating in planning the course syllabus and providing support to students.

In 2021, Yarden was promoted to Strategic Marketing Program Manager at JFrog. In this role, they were responsible for executing end-to-end complex projects, such as website localization and leading strategic product launches. Yarden also managed event planning and was involved in running the company's event websites.

Yarden's most recent position is as the Head of Community at StarTree, starting in 2023.

Yarden Rokach attended Reichman University from 2016 to 2019, where they pursued a Bachelor's degree in Business, Management, and Marketing. Additionally, Yarden participated in Arison's Honors Program at Reichman University, although specific details about their degree or field of study during this program are not provided.

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