Nick Willis

Nick Willis has a wealth of experience in the field of web analytics, starting with roles as a Banner Support Manager and MAC analyst before transitioning into various roles at Yell, LBi, and Seren Design Ltd. Nick has held titles such as Web Analyst, Senior Web Analyst, Web Analytics Manager, and Director, demonstrating their growth and expertise in the industry. Throughout their career, Nick has been responsible for providing actionable insights, defining web analytics strategies, and mentoring analysts within various organizations. Nick holds a BSc in Sports Science from the University of Brighton.