P. Craig Bosworth

P. Craig Bosworth is a seasoned professional in national account management with extensive experience in the beverage industry. Currently serving as Senior Director of National Accounts at Ste. Michelle Wine Estates since April 2020, Bosworth previously held significant leadership roles at MillerCoors from July 2008 to November 2019, including Vice President of National Accounts for Kroger, where notable achievements included recognition for the Commercial Retail Customer Team of the Year in 2016. Additional roles at MillerCoors encompassed Vice President of Channel & Customer Solutions and Vice President of Category Solutions & Chain Strategy. Earlier career milestones include positions with Miller Brewing Company, where Bosworth directed the Convenience COT Chain Business Unit and led the company's first retail customer team for Kroger. Throughout the career, a strong focus on strategic partnerships, eCommerce acceleration, and category management excellence has consistently driven P&L performance and market growth.