Katharina Potts

Katharina Potts is a skilled marketing and product launch professional with extensive experience across various sectors. Currently serving as a Product Launch Specialist at Steelcase since January 2023, Katharina previously held the position of Key Account Manager at Silverbullet. Experience includes a role as a Marketing Consultant-Contractor at Beauty Pie Ltd and a Senior PPC Executive at Direct Ferries, where responsibilities encompassed the conception and execution of digital marketing strategies in paid search across Europe. Prior to these roles, Katharina worked as a Digital Marketing Executive at Premier Inn, focusing on meta search strategies, and as a Strategy Consultant at Cairneagle, contributing to strategy and market analysis projects in the education sector. Educational qualifications include a BSc in Business Administration from the University of Bath and a Postgraduate Diploma in Digital Marketing from the Institute of Data & Marketing.