Director Of Product Marketing

Who we are:

Stensul dramatically reduces marketing creation time - by up to 90% - so teams can better focus on improving marketing performance. Stensul makes this possible by streamlining the collaboration process and simplifying marketing asset creation for all marketers so they can create high-performing campaigns that drive stronger results. Stensul integrates with all leading ESPs/MAPs, workflow platforms, image digital asset management platforms, live content, link tracking, and messaging platforms. Top brands that trust Stensul to solve their most demanding marketing creation problems include BlackRock, BMW, Cisco, Demandbase, Equifax, Greenhouse, Siemens, Thomson Reuters, and Yahoo.

Who you are:

We are seeking a strategic Director of Product Marketing to communicate Stensul's unique value and drive demand for our platform. You will collaborate with product management, sales, and customer success teams to develop marketing strategies that promote our product benefits and foster growth.

This is a hybrid role in our Midtown Manhattan office.

Key Responsibilities:

• Strategic Planning: Create and implement product marketing strategies aligned with business goals.
• Market Analysis: Conduct research to inform product positioning and messaging.
• Product Messaging: Develop compelling messaging that resonates with target audiences.
• Campaign Development: Execute marketing campaigns to drive product awareness and demand.
• Product Launches: Lead the introduction of new and enhanced products.
• Sales Enablement: Equip the sales team with resources and training to communicate our value.
• Customer Insights: Analyze feedback to refine messaging and identify growth opportunities.
• Cross-Functional Collaboration: Work with product management and other departments for successful launches.
• Performance Tracking: Monitor marketing initiatives, optimize strategies, and report key metrics.
• Team Development: Build and mentor a high-performing product marketing team.

Qualifications:

• 8+ years in product marketing, ideally in SaaS or technology.
• Proven success in developing effective marketing strategies and campaigns.
• Strong understanding of the marketing technology landscape.
• Exceptional communication and project management skills.
• Data-driven with strong analytical abilities.
• 3+ years of team management experience.

What We Offer