Lloyd Sedman

Lloyd Sedman is a highly experienced Senior Creative Designer and Senior Apparel Designer, currently operating from a design studio in SE London since March 2017. Lloyd offers extensive design services primarily in the Sports, Travel, and Adventure markets, with a keen focus on innovative technologies and trends. In July 2021, Lloyd joined stichd as a Senior Apparel Designer, contributing to the BMW Lifestyle collection. Previous roles include Senior Apparel Designer positions at inov-8, Madison, and MEC, where Lloyd led conceptual and technical design efforts for performance apparel across multiple active sports categories. Prior experience encompasses design roles at Wiggle.co.uk, Fox International, Lowe Alpine, and Dyson, along with a Bachelor's degree in Product Design from Brunel University London.