Barbora Borovska

Barbora Borovska is an experienced professional with a strong background in management and strategic transformation. Currently serving as Senior Manager Transformation at Story House Egmont A/S since March 2022, Barbora leads strategic projects for the company’s media and e-commerce sectors. Previously, as CEO and Founder of BABYknihy from July 2015 to February 2022, Barbora was responsible for a significant P&L of 3M EUR in the CEE region, focusing on market strategy, sales growth, and brand development. Additionally, Barbora co-founded EDUkid.shop during the same period, overseeing a successful B2B distribution model for toys and children's accessories across Central Europe. The professional journey includes roles at Boston Consulting Group and Accenture, as well as an early position at the Ministry of Foreign Affairs in Slovakia. Barbora holds two advanced degrees in International Relations and Trade from Ekonomická univerzita v Bratislave.