Sofia Pettersson

Sofia Pettersson has a diverse work experience in the field of CRM and marketing automation. Sofia has worked as a Global CRM Manager at Storytel since 2023. Prior to that, they were a CRM Manager at 3 Sverige from 2022 to 2023, where they led a team of three MA specialists and was responsible for B2B automated communication.

From 2018 to 2022, Sofia worked at Nextory as a Customer Experience Manager. In this role, they were the Product Owner of the Marketing Automation system and created various campaigns to drive retention and decrease churn. Sofia also executed multiple country launches within CRM/MA.

Before that, Sofia was a Customer Journey Manager at Bonnier News from 2017 to 2018. Sofia'sresponsibilities included creating email campaigns to increase the number of paying subscribers.

Sofia's career started at Canva in 2015, where they worked as a Project Manager. Sofia was responsible for marketing automation for yearbook customers and managed printing production seasons in Australia and Europe.

Overall, Sofia has a strong background in CRM and marketing automation, with experience in managing teams, creating effective campaigns, and executing cross-functional launches.

Sofia Pettersson attended Umeå University from 2012 to 2015, where they obtained a Bachelor of Communication and Media degree. During their time at Umeå University, they did not specialize in a specific field of study. In 2013, they also spent a year at Umeå Institute of Design, focusing on graphic communications. In 2014, they participated in a study abroad program at the University of Wollongong, where they studied design and visual communications for a year.