Sonia Elmina

Sonia Elmina is a Senior Product Marketing Associate at StraitsX, where collaboration with the business development team and product managers focuses on developing go-to-market strategies and driving user acquisition and retention since August 2023. Previously, Sonia served as PR Staff at JD.ID, responsible for creating press releases and media statements, as well as a Growth and Partnership SEA Associate, analyzing market trends to identify opportunities. Experience also includes a role as a Sales Assistant at IGA Supermarkets, handling transactions and customer service, an internship at UNSW Global assisting in the Under 18 international students Care Program, and contributing to the UNSW Hero Program to enhance student experiences. Academic credentials include a Bachelor of Media from UNSW and language programs at East China Normal University.