Sadie Tory

Sadie Tory is an experienced public relations and people strategy leader currently serving as the Director of PR & People at Strategic Objectives since October 2020. Responsibilities include developing PR strategies, managing client relationships, and overseeing the company's people-first culture through recruitment, performance management, and policy development. Previously, Sadie held positions including Senior Manager of Accounts and Culture and Account Manager at Strategic Objectives, where work encompassed a diverse range of clients. Prior experience includes roles at foodora as PR + Influencer Marketing Specialist, where strategies contributed to significant customer acquisition growth, and at Metro Inc. in various communication roles, where significant campaigns and community investment programs were managed. Sadie holds a Bachelor of Public Relations from Humber College and a Bachelor of Arts from the University of Guelph.