Samuel Amsterdam

Sam Amsterdam is an accomplished public relations professional with extensive experience spanning over a decade. Currently serving as the Director of Public Relations for both C3 Funds and C3 Bullion since June 2024, Sam is also the Founder and CEO of Amsterdam Group, a boutique public relations consultancy with offices in Toronto and Washington DC. Prior roles include Senior Vice President and Head of Strategic Positioning for Strategic Partnerships, LLC, and Public Relations Director for the Arcadia Foundation, focusing on combating corruption and promoting human rights. Additionally, experience includes roles at BGR Gabara Limited and Burson-Marsteller in Brussels and London, providing comprehensive public relations support across various sectors. An education background includes studies at Carleton University from 2003 to 2008.