Veronica Lester

Veronica Lester has a diverse work experience in marketing and communications. Veronica started their career as a Campaign & Marketing Assistant at Strawbery Banke Museum in 2018, where they later got promoted to the position of Marketing and Communications Director. In this role, they successfully executed an annual marketing plan and spearheaded messaging efforts post-COVID lockdown, resulting in attendance comparable to the previous year. Prior to this, Veronica served as the Marketing & Development Director at UpReach Therapeutic Equestrian Center from 2014 to 2018. During their time there, they led various marketing initiatives, including rebranding efforts, and achieved a significant increase in revenue for the organization.

Veronica Lester obtained their Bachelor's Degree in Communication from Saint Anselm College, where they studied from 2010 to 2014. In addition to their formal education, Veronica has also obtained several certifications in various areas of marketing from LinkedIn, including Content Marketing: Newsletters, Email Marketing: Drip Campaigns, Managing Email Marketing Lists and Campaigns, and Social Media Marketing: Managing Online Communities, all in May 2020.