Sophian Petitprez

Sophian Petitprez is a seasoned digital marketing professional with extensive experience in paid media and brand development. As a cofounder of Stride-up since December 2019, Sophian leads a zero-bullshit agency focused on enhancing high-potential brands' digital presence through performance-driven strategies in SEA, Social Ads, Tracking, and CRO. Sophian previously founded Lowless, a French records label dedicated to promoting ambient and techno artists, and has held senior consulting roles at Armstrong Agency and Effilab, where responsibilities included managing substantial SEA/FB Ads campaigns, KPI optimization, and market trend analysis. With a strong educational background in international business and marketing from IAE Lille and Aix-Marseille Graduate School of Management, Sophian blends creative insights with a data-driven approach to maximize ROI in digital marketing efforts.