James Aston

James Aston is a seasoned data analyst with extensive experience in data analysis, forecasting, and customer insights across various industries. Currently serving as Lead Data Analyst at Student Beans since July 2021, James previously held roles at Discovery Communications, Waitrose, NS&I, dunnhumby, Bupa, and Direct Line Group, demonstrating expertise in SQL, Tableau, Python, and SAS. Key achievements include enhancing forecasting systems, providing actionable insights on customer behavior, and developing predictive models to support strategic decision-making. James holds an MSc in Applied Statistics and Operational Research from Birkbeck College, University of London, and a BSc in Geography from the University of Bristol.