Leonie Lammers

Leonie Lammers is an experienced professional in sales and e-commerce, currently serving as Head of Sales and Head of Brand & E-commerce at Studio Anneloes BV since June 2022. Previously, Leonie held significant roles at de Bijenkorf, including Sr. Online Category Manager for Women's Fashion and Sr. Buyer for Womenswear from August 2018 to June 2022, and gained substantial e-commerce expertise at bol.com as Manager of Merchandising in the Baby, Mother & Child category. With a strong foundation in buying and merchandising from earlier positions at de Bijenkorf and other companies like Danone and LiveWords, Leonie has developed a well-rounded skill set in product strategy, supplier management, and relationship building. Educational qualifications include a Master’s in General Management from Nyenrode Business University and a Bachelor’s in Business Administration from the University of Twente.