Lotte Groeneboom

Lotte Groeneboom is an experienced digital marketing professional currently serving as the Lead Digital Marketing & Data at Studio Anneloes, where responsibilities include advertising specialization, data analysis, trendwatching, and utilizing generative AI. Prior roles include Online Marketing Specialist, focusing on Google Ads, social media advertising, and SEO, as well as positions in online marketing, content creation, and event planning across various organizations. Lotte holds a Master’s degree in Economical & Consumer Psychology from Leiden University and a Bachelor of Applied Science in Applied Psychology from Hogeschool Leiden, complemented by a foundational education in music and dance from Codarts Rotterdam.