Brenna Herridge

Brenna Herridge is an experienced sales and events professional with a comprehensive background in revenue generation and relationship management across various sectors. Currently serving as the Director of Sales and Events at Sugarloaf since January 2017, Brenna is responsible for driving revenue from lift tickets, golf, lodging, and events. Prior to this, as Business Development Manager at Dream Local Digital, Brenna developed and maintained partnerships with media companies to enhance digital revenue. Brenna also held the position of Director of Group Sales at Pyramid Hotel Group, focusing on group room revenue and promotional strategies, and began a career in corporate travel at American Express Global Business Travel, where Brenna provided extensive travel services for international clients. Brenna is a graduate of the University of New Hampshire and completed secondary education at Tabor Academy.