Susanna Rueda Boada has several years of experience in various roles related to branding and marketing. Susanna currently holds the position of Head of Strategy at Summa Branding, a role they have held since January 2019. Prior to this, they worked as a Senior Brand Consultant at the same company starting in September 2015.
In addition to their work at Summa Branding, Susanna has also served as a Strategy Professor in the Master's program in Branding at Elisava Escola Universitària de Disseny i Enginyeria de Barcelona since October 2019. Susanna is also a Professor of Strategy in the Postgraduate program in Art Direction in Communication at IDEP BARCELONA Escuela Superior de Imagen y Diseño (UAO) since November 2019, and a Professor of Strategy in the Master's program in Marketing Management at EUNCET since December 2019.
Prior to these roles, they worked as a Creative Director of Communication & Contents at DEC BBDO&Proximity from April 2013 to September 2015. Susanna also worked as a Creative Copywriter at Comunica +A from January 2012 to March 2013, at McCann Erickson Barcelona from December 2005 to December 2008, and at Adding Targis - TBWA Healthcare from January 2003 to December 2005. At Adding Targis - TBWA Healthcare, they worked with clients such as Danone, Laboratorios Esteve, Bayer, Lundbeck, Diafarm, Madaus, Solvay Pharma, Janssen-Cilag, Zambón Group, Arbora Ausonia, Pfizer, Ordesa, Sanofi-Syntelabo, Font Vella, and Grupo Ferrer.
Susanna Rueda Boada completed a Master's degree in Strategic Planning and Brand Meaning Management 3.0 at Universitat Pompeu Fabra from 2013 to 2014. Prior to that, they pursued a degree in Publicidad at Universitat Abat Oliba CEU from 1998 to 2001. In 2019-2020, they also attended a program called thePower. Additionally, they obtained a degree in Communication and PR from Universitat de Barcelona from 1994 to 1997.
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