Lin Xiaohai

Executive Director & CEO at Sun Art Retail Group Ltd

Mr. LIN Xiaohai (林小海), aged 49, is an Executive Director of the Company since 22 December 2020 and the Chief Executive Officer of the Company since 10 May 2021. Mr. Lin is also a director of certain subsidiaries of the Company. He is responsible for formulating the overall corporate strategies, financial objectives and direction of the Group. Mr. Lin is currently the vice-president of Alibaba Group Holding Limited (“Alibaba Group”, a company with its American depositary shares listed on the New York Stock Exchange under the stock code BABA, and its ordinary shares listed on the Stock Exchange under the stock code 09988) and the general manager of Alibaba LST (a shopping platform operated by Alibaba Group) since July 2016. He has also been appointed as the general manager, legal representative and director of Hangzhou Yuanmao E-Commerce Co., Ltd* (杭州源貓電子商務有限公司) (a member of the Alibaba Group) since September 2017.

Before joining the Alibaba Group, Mr. Lin served as the director of the sales and marketing department for Greater China from September 2013 to September 2014 and vice-president of the sales department for Greater China from September 2014 to June 2016 at P&G (China) Marketing Co., Ltd* (寶潔(中國) 營銷有限公司).

Mr. Lin received a bachelor’s degree in light chemistry (majoring in pulp paper making) from South China University of Technology in 1994.


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