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Claire Edwards

Associate Manager Of DTC And Digital Marketing at Sun Bum

Claire Edwards has a diverse work experience across various industries. Claire started their career as a Marketing Intern at Sun Bum, where they planned events, fulfilled consumer requests, and crafted personalized packages for influencers. Claire then joined Rush Cycle Franchise as a Client Services employee, where they greeted and checked in clients, educated them on membership options, and provided feedback to instructors and managers.

Claire also held multiple roles at Santa Clara University Women in Business, including Vice President of Marketing, Co-Vice President of Events, and Event Logistics Coordinator. In these positions, they created and distributed newsletters, executed awareness campaigns, and organized networking events.

At The Redwood Yearbook, Claire served as the Business Manager. Their responsibilities included reimbursing editors and staff members, promoting sales through mailers and fliers, and facilitating yearbook sales during school events.

Claire's experience at Santa Clara University included roles as a Peer Career Advisor, where they educated students on career resources and assisted recruiters during on-campus events, and as an Archives and Special Collections Research Assistant, where they aided research projects and contributed to the department blog.

Finally, Claire was a member of the Marketing & Recruiting Committee at Santa Clara University Retail Management Institute. Claire visited undergraduate classes, spoke on student panels, and provided insight and advice to increase program membership.

Most recently, Claire returned to Sun Bum as an Associate Manager of DTC and Digital Marketing, overseeing digital marketing strategies and managing the company's direct-to-consumer initiatives.

Claire Edwards attended The Bishop's School from 2011 to 2017, although specific degree or field of study information was not provided. Later, they pursued higher education at Santa Clara University Leavey School of Business from 2017 to 2021 and earned a Bachelor of Science in Commerce with a focus on Marketing and Retail Studies. In terms of additional certifications, Claire obtained the Annual Retail Education Certificate from Shoptalk in April 2022, the SMS Strategy Certification from Klaviyo in May 2022, and the Bloomreach Search and Merchandising - Business User certification from Bloomreach in March 2021.

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