Elen Barber

Elen Barber currently serves as the Chief Marketing Officer at Super Group (SGHC) since April 2024. Previously, Elen held the Chief Marketing Officer position at Kindred Group plc from June 2010 to September 2023, where responsibilities included strategic advising to the CEO and executives, leading a team of 550, and driving significant growth through innovative marketing initiatives. Prior roles included Director of Brand Marketing, Head of Digital Advertising, Head of Affiliates, and Manager of Global Affiliates, showcasing expertise in brand strategy, omnichannel marketing, and affiliate management. Earlier experience includes managing affiliate marketing at Kamay Holdings and public relations at APP HOLDINGS LIMITED. Elen holds an Executive Education degree from Harvard Business School and a Bachelor of Arts in Marketing from the Academy of Business and Management.