Mads Borst

Mads Borst currently serves as the Head of Brand & Communications at Superb, where the primary objective is to create demand for the company, following a tenure as Head of Content since joining as the first employee in 2018. Prior to Superb, Mads held the position of Head of Sales and Marketing at Restaurant Hummer, successfully enhancing brand awareness and customer engagement, as well as serving as a Marketing and Communication Consultant for Restaurant Koefoed. Mads's foundational experience in the hospitality sector includes a progression from Hotel Porter to Concierge at Marriott Hotels, where skills in guest experience and service logistics were honed. The professional journey began as a Sales Consultant at Teleperformance, focusing on understanding buyer behavior and communication strategies. Mads holds multiple degrees, including a Master of Science in Global Marketing and Innovation Management from Syddansk Universitet and a Master of Science EBA from Macquarie University.