Kim Nguyen

Senior Director, DTC & CRM at Supergoop!

Kim Nguyen has over 12 years of work experience. From 2009 to 2014, they worked as an Online Publicity & Artist Relations and National Publicity Assistant (Online) at Mushroom Group. From 2014 to 2016, they worked as a Digital Project Manager at THE CHARLES NYC, where they managed the production and rollout of complex digital advertising plans, content strategies, DTC e-commerce operations and branded websites. From 2015 to 2016, they were an Adjunct Professor at NYU School of Professional Studies, teaching User Experience Design to Marketing post-graduate students. From 2016 to 2021, they worked at The Estée Lauder Companies Inc. as a Global Director, Digital/Ecommerce, where they were responsible for the online DTC PNL and roadmap. Finally, from 2021 to 2022, they worked at Huge as a Group Director, Head of Distributed Commerce and Strategy Director, Head of Distributed Commerce, leading the global agency perspective and client strategy for emerging and distributed commerce. Currently, they are a Senior Director, DTC & CRM at Supergoop!.

Kim Nguyen obtained their Bachelor of Arts - BA in Communication and Media Studies from the University of Melbourne in 2009. Kim then completed a Study Exchange at Boston College in the same field that same year. In 2013, they earned their Master's degree in Marketing/Marketing Management, General from New York University. Additionally, Kim has obtained certifications in Consumer Engagement & Digital Marketing from Squared Online (October 2018), Project Management Professional (PMP) Contact Hours from the Project Management Institute (September 2015), and Google Analytics from Google (November 2016).

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