Katie Holcomb

Katie Holcomb has a diverse work experience spanning various roles and industries. Katie started their career as an Intern in Client Services, Media, and PR at Doe-Anderson in 2004. Katie then worked as an Account Manager at DAC Group, where they managed national directory advertising programs for Two Men And A Truck International, Inc. and Beltone Electronics, Corp. In 2008, they joined Power Creative as an Assistant Account Executive.

In 2012, Katie joined Humana as a Digital Strategy Consultant, where they directed digital strategy initiatives across Humana.com, online portals, and e-commerce websites. Katie then took on the role of Clinical Messaging Strategy Consultant in the Care Marketing department, overseeing strategic planning for clinical marketing campaigns aimed at engaging Medicare members. Katie also led continuous process improvements and impacted department KPIs for messaging optimization during their time in this role.

Katie's next role at Humana was Senior Product Management Professional, Virtual Care, where they were accountable for telemedicine services. Katie was responsible for strategic planning, telehealth vendor management, product KPIs, direct-to-consumer marketing strategy, and telehealth expansion opportunities for the company. Katie achieved significant results, including increasing commercial member telemedicine utilization by 48% in 2019 and increasing Medicare member telemedicine utilization by 330% during the same year.

Most recently, they joined Surescripts in 2023 as a Product Marketing Manager.

Katie Holcomb's education history includes obtaining a Bachelor of Arts degree in Journalism and Mass Communications from the University of South Carolina. No specific start or end years were provided.