Jay Key

Jay Key has a diverse work history, primarily focused on digital marketing and advertising. Jay currently serves as the Director of Digital Engagement & Analytics at Susan G. Komen, where they oversee all aspects of digital media planning, buying, and evaluation. Jay successfully transitioned the organization from an agency model to an in-house strategy, reducing costs significantly. Jay has also planned and executed numerous digital marketing campaigns, conducted digital tests to improve return on investment, and implemented a multicultural approach to connect with marginalized communities.

Prior to their role at Susan G. Komen, Jay worked at Keurig Dr Pepper Inc. as a Senior Manager, where they led the in-house execution of digital shopper marketing media. Jay also held the position of Senior Client Partner at Sizmek and Account Director at Viant Technology, where they managed digital programming and revenue for major accounts.

Earlier in their career, Jay held various roles at News America Marketing, including VP and Group Manager of Digital Media. Jay was responsible for overseeing programmatic digital display, targeted email solutions, and online couponing efforts. Jay consistently exceeded sales goals and secured lucrative contracts with top clients.

Overall, Jay Key has extensive experience in digital marketing, strategic planning, and revenue generation across multiple industries.

Jay Key graduated from Texas Christian University - M.J. Neeley School of Business in 2004 with a Bachelor's degree in Marketing. In addition to their formal education, Jay has obtained various certifications. In December 2015, they received the IAB Digital Media Sales Certification from the IAB. Jay also became a member of the Science Fiction and Fantasy Writers Association in January 2019.