Alida Stevens

Alida Stevens has a strong background in marketing and entrepreneurship. Alida co-founded the Smith & Vandiver Corporation in 1979 and held several roles within the company, including Founder, VP Creative Services & Strategies, and President. Alida provided leadership and management for marketing and communication, brand development, product development, strategic alliances, sales support, and consumer awareness. Alida was responsible for developing and implementing the overall marketing strategy to build the company's brands and achieve annual business goals. Alida retired as the Founder of the company in January 2017.

Prior to their work at Smith & Vandiver, Alida owned and operated Cornucopia, Cornucopia Entertains, and Village Confectioner. Alida held the role of Owner from August 1970 to March 2001.

Alida Stevens attended Mira Costa High School for an unspecified period of time. After high school, they enrolled at the University of California, Berkeley to study Chemistry. The duration of their studies at both institutions is unknown.