Annika Josefine Schmidt

Annika Josefine Schmidt is an accomplished marketing professional with extensive experience in brand management and marketing roles. Currently serving as the Global Brand Manager for Collaborations & Special Projects at SWAROVSKI since July 2022, Annika has previously held positions such as Senior Marketing Specialist at Gubelin and Brand Consultant at Hotz Brand Consultants. Early career internships include roles in product management and advertising with companies like Tchibo, BMW, and Allianz Global Investors. Annika holds a Master of Science in Marketing Management from the Rotterdam School of Management, Erasmus University, along with an exchange semester at Università Bocconi and a Bachelor of Science in International Business from Maastricht University.