Klas Pettersson

Klas Pettersson has extensive experience in business management and project development, currently serving as Affärsansvarig/Business Manager at Svenska Mässan since August 1998, where responsibilities include budgeting, marketing, customer development, and sales for over forty-five exhibitions and events, including EuroHorse. Previous roles include Business Manager overseeing trade shows with a turnover of about 40 MSEK and Project Manager responsible for developing eight brands and completing over thirty-five projects. Klas began a career at EF Education First as Regional Manager and has held various positions at Business Sweden, including Market Consultant and Market Researcher. Education includes a BA in Economics and Political Science from the University of Gothenburg, along with multiple further education courses, including Agile: Product Owner certification in 2021.