Johan Tufvander

Johan Tufvander is an experienced innovation process manager at Swedish Match since January 2022, focusing on developing consumer-centric and data-driven innovation processes. Prior to this role, Johan spent nearly nine years at BSH Home Appliances Group, contributing to innovation, strategy, and business development while promoting user-centric methodologies through Design Thinking and Pretotyping. Johan also managed eCommerce and marketing campaigns for major brands like Bosch and Siemens. Earlier experience includes roles in IT and telephony management at BSH and Uniflex, as well as an IT position at DaimlerChrysler. Johan holds a Licentiate degree in Design Thinking from Hasso Plattner Institute and a professional diploma in Digital Marketing from the Digital Marketing Institute.