Anniken Fegth currently serves as Senior VP for SWIMS Scandinavia, a position held since January 2018, and also works as KAM Norway. Prior experience includes roles as an engagement consultant for Kamikaze Luxury Shoes, Steen & Strøm Department Store, and Odlo Norway, as well as a Country Manager at Bruuns Bazaar, where Anniken developed the brand and distribution network in Norway from July 2000 to December 2013. Earlier in the career, Anniken was a Key Account Manager for Tommy Hilfiger Scandinavia and Charles Chevignon Norway, focusing on distribution and sales. Anniken holds a Bachelor's degree in Business/Corporate Communications from BI Norwegian Business School, completed in 1994.
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