Florencia Bonifacio

Florencia Bonifacio has been working in the marketing industry since 1996. Florencia started their career at Montevideo Refrescos SRL (Coca-Cola Uruguay) as the Coca-Cola Light Brand Marketing Manager, where they were responsible for formulating brand strategies and implementing brand plans to reach volume and revenue goals. Florencia also negotiated with advertising and promotion agencies. In 2005, they joined Dufry Group as the Regional Masterdata Head for Americas, where they developed and implemented a data quality tool, and designed and executed a Database Integrity process to reduce the number of incidents in the company's internal processes. Most recently, in 2021, they were appointed as the Chief Marketing Officer (CMO) at Switch Software Solutions.

Florencia Bonifacio completed their Licenciatura en Gerencia y Administración de Empresas at Universidad ORT Uruguay from 1992 to 1995. Since 2021, they have obtained several certifications, including Google Analytics esencial from LinkedIn in January 2022, Analítica Digital from Netzun in October 2021, Entrenamiento en Linkedin Growth B2B from Regrow Academy in October 2021, Fundamentos de Marketing Digital from Google Actívate in October 2021, Pilares del Marketing Digital from Universidad Austral, Argentina in October 2021, Agile Marketing from LinkedIn in September 2021, Auditorías SEO from LinkedIn in September 2021, Fundamentos del marketing online: Content marketing from LinkedIn in September 2021, Fundamentos del marketing online: Email marketing from LinkedIn in September 2021, Linkedin Growth from LinkedUp :: Ventas B2B en LinkedIn in September 2021, Aprende a usar la metodología Lean from LinkedIn in June 2021, Cómo crear equipos de alto rendimiento from LinkedIn in June 2021, DevOps esencial from LinkedIn in June 2021, Fundamentos de Extreme Programming para desarrollo de software from LinkedIn in June 2021, Fundamentos de Lean para desarrollo de software from LinkedIn in June 2021, Fundamentos de Six Sigma from LinkedIn in June 2021, Fundamentos de la gestión de proyectos from LinkedIn in June 2021, Fundamentos de la gestión de proyectos ágil from LinkedIn in June 2021, Los cinco pasos del proceso creativo from LinkedIn in June 2021, and Mejora tu competencia en conflictos from LinkedIn in June 2021.