Bahaa Moussalli

Bahaa Moussalli is an accomplished professional with extensive experience in commercial strategy and marketing within the consumer packaged goods sector. Currently serving as Commercial Director at Switz Group since July 2019, Bahaa Moussalli drives growth strategies and oversees a distribution network with over 500 sales personnel across multiple markets. Previously held the position of Head of Marketing for a leading consumer packaged bakery company, managing renowned brands such as Switz and Sabahoo. As a Co-Founder of Step since November 2012, Bahaa Moussalli has played a pivotal role in establishing a key events and media company in the MENA region, contributing to the development of the startup ecosystem. Formerly, Bahaa Moussalli served as Digital Manager at dentsu, where innovative digital strategies were implemented for major clients. Educational background includes a Bachelor of Arts in Economics from the American University of Beirut.