Martin Nydegger

Martin Nydegger is an experienced leader in the tourism industry, currently serving as the CEO of Switzerland Tourism since June 2005, where responsibilities include business development, research and development, and strategic partnerships. Nydegger has also held various vice president positions at organizations such as Swiss Travel System AG and the European Travel Commission, along with directing roles at Switzerland Travel Centre and Tourismus Engadin Scuol Samnaun Val Müstair AG. Educational credentials include an MBA in Strategy from the University of Strathclyde and a background in Tourism Management from Academia Engiadina, complemented by participation in a program at Stanford University Graduate School of Business. Notably, Nydegger has contributed to promoting Switzerland as a self-drive destination through initiatives like the "Grand Tour of Switzerland."