Elliot Willis

Elliot Willis is an accomplished commercial director and entrepreneur with extensive experience in advertising and business services. Currently serving as the Commercial Director for SXSW London since May 2024, Elliot also founded and leads WEEM Group, a consultancy specializing in business strategy and brand partnerships. Throughout a diverse career, Elliot has held key positions such as Lead Commercial Consultant for Manchester International Festival, Managing Director and Commercial Director at The Hook Group, Sales Director at Endemol Shine Group and ChannelFlip Media, and Commercial Director at Blink TV. Elliot's early career includes significant roles at ITV, where positions included Sales Controller and Trading Manager. Educational credentials include a GNVQ in Business & Finance from Oaklands College.