Randel Bryan

Randel Bryan is a seasoned professional in the cultural and digital marketing sectors, currently serving as the Managing Director for SXSW Europe since June 2024. Previously, Randel held the position of Executive Director and Deputy CEO at Factory International, contributing to the development of a prominent cultural venue in Manchester from October 2019 to June 2024. Randel's experience extends to leading global strategic partnerships at Discovery Education, managing international operations at Gunpowder & Sky, and directing content and strategy at Endemol Shine Beyond UK. With a solid background in digital marketing from roles at Universal Pictures and Grapevine Digital, Randel holds academic qualifications from esteemed institutions including the University of Cambridge, LSE, and the University of Nottingham, focusing on sustainable business and digital marketing.