Reanna Cruz

Reanna Cruz is an accomplished professional with extensive experience in strategy and analytics. Currently serving as the Director of Strategy at SXSW since February 2022, Reanna previously held the role of Product Marketing Manager. Prior to this, Reanna worked at The University of Texas at Austin from July 2010 to August 2021, where roles included Manager of Strategy and Analytics, Administrative Manager, and Financial Aid Officer. Reanna's educational background includes a Master of Business Administration from The University of Texas at Austin and a Bachelor's Degree in Finance from the University of Arizona.