Roselyn Hernandez

Roselyn Hernandez is an accomplished marketing professional with extensive experience at Chick-fil-A Restaurants, serving as Senior Director of Marketing since February 2015, where key achievements include developing annual marketing plans and leading a team of Marketing Associates. Previous roles at Chick-fil-A included Restaurant Marketing Director, focusing on social media growth and managing paid advertising to enhance brand presence. Additionally, Roselyn has been involved with SXSW since March 2016 as Event Signage Crew Manager, overseeing a large team of volunteers to ensure effective event signage operations. Early career roles include child care provider and front desk receptionist, complemented by a Bachelor of Arts in Communication and Media Studies from St. Edward's University.