Kate Ferguson

Kate Ferguson serves as the General Manager, Engagement and Chief Marketing Officer at Sydney Children's Hospitals Foundation, overseeing a team of over 65 staff across various departments and leading key annual appeals. Additionally, Kate holds a position as a Board Director for Hospitals United For Sick Kids, focusing on initiatives to reduce childhood hospitalisation impacts. A member of Mentally-Healthy, Kate contributes to mental health advocacy within the media and marketing sectors. Previous experience includes serving as an IWF Global Fellow and holding multiple senior roles at Edelman, where Kate specialized in strategic communications, corporate brand strategy, and reputation management. Kate's educational background includes programs at Harvard Business School and INSEAD, as well as a Bachelor of Media from Macquarie University.