Amanda Steele

Amanda Steele is an experienced marketing and CRM professional with a strong background in leading teams and developing strategies across various industries. Currently serving as the Head of CRM at Forge Holiday Group since February 2022, Amanda focuses on enhancing customer engagement and maximizing customer lifetime value through data-driven practices. Prior roles include Interim Head of Customer Marketing at BPP, where Amanda directed B2B and B2C strategies, and Head of Marketing at eSafe Global, responsible for market analysis and brand development. Amanda has also provided consultancy services, held client services roles, and contributed at the Board level for organizations like BJL and RAPP. Amanda holds a Bachelor of Applied Science in Psychology from The Manchester Metropolitan University.