Donnacha McCormack is an accomplished marketing professional with extensive experience in digital marketing, social media strategy, and media planning. Currently serving as Performance Media Manager at Sykes Holiday Cottages, since April 2023, Donnacha also co-founded The Fairway Finders Podcast in June 2021, which has grown its audience significantly while featuring prominent guests from the golf industry. Prior roles include Cross-Media Planning Specialist at The Adecco Group supporting Google clients, Head of Digital at TruTravels, and various positions at iProspect, G Adventures, USIT, and Betfair, where Donnacha successfully developed and executed media strategies, fostered brand growth, and managed social media engagement. Donnacha holds a Postgrad Diploma in Digital Marketing from the Digital Marketing Institute and a BA (Hons) in Business Studies from Dublin City University.
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