Nathalie Hoyos

Nathalie Hoyos is an experienced marketing and communication professional, currently serving as Directrice Marketing & Communication at Synapsys since June 2023. Prior to this, Nathalie held the same title at DataValue Consulting from May 2020 to July 2023, focusing on group marketing and communication strategy, as well as budget and resource management. As a Senior Consultant from June 2016 to March 2020, Nathalie specialized in demand generation programs, employing Inbound Methodologies and Marketing Automation. Additional roles include Senior Marketing Manager at K2, where Nathalie developed lead generation strategies and implemented a marketing automation program, and Senior Product Manager at SQLI, responsible for launching new business offers. Early career experience includes project marketing at ATALIAN and operational marketing at Mettler-Toledo International, with foundational skills gained as a communication assistant at Econocom. Nathalie holds a Bachelor in Marketing & Communication from PPA Business School and a BTS in International Business.