Sylvia Veitia

Sylvia Veitia is an accomplished senior executive with extensive experience in global operations and customer experience across leading financial institutions. Currently serving as Senior Vice President of Global Operations at Synchrony since December 2023, Sylvia provides strategic oversight for a $117 billion balance sheet and manages a large service organization serving millions of customers. Prior to Synchrony, Sylvia held the position of Executive Vice President at Ford Credit from 2019 to December 2023, where responsibilities encompassed the strategic direction for a $155 billion global operations balance sheet. Previous roles include Managing Director at Barclays, where guidance on global operations and advisory to the board was key during critical transitions, and Head of Customer Experience at Citi, focusing on transforming customer experiences. Early career experience includes serving as Vice President and Managing Director at AAA, overseeing multiple facets of financial services and operations. Educational credentials include a Senior Executive Program from Columbia Business School and two degrees from Rider University in Human Services Administration and Sociology.