John Kearon

Ever enthusiastic and always charismatic, JK founded System1 and embodies the culture. He’s always aiming to make work fun and deliver excellence that really makes a difference. As the CEO, JK has steered System1 from a start-up in 2000 to where it is today. Shaking up traditional testing methods with fresh innovative thinking and the game-changing System1 methodologies.

Prior to System1, JK founded a product development agency, Brand Genetics – employing a Darwinian approach to the invention (mutations are the source of all progress, and only the fittest survive). Before that, he was Planning Director at Publicis and also worked at Unilever where he held a number of research and marketing positions.