Ermias Giovanni

Ermias Giovanni is an accomplished marketing leader with extensive experience in driving growth and execution across diverse industries. Currently serving as the Head of Growth at XEROF, Ermias has developed a comprehensive go-to-market strategy utilizing various acquisition channels. As the Founder and Marketing Director of SystemTwo.co, Ermias has created a team of channel-specific experts to facilitate client growth without the complexities of traditional hiring. Previously held roles include Chief Marketing Officer at MGMT Capital, where comprehensive strategies and processes were established, and Marketing Director at aperture.co, leading go-to-market efforts for institutional clients. Early career positions included Head of Marketing at Ledgy and Chief Marketing Officer at Gmelius, where Ermias significantly contributed to market expansion and revenue growth. Education includes advanced studies in digital marketing and design thinking from prestigious institutions, alongside involvement with Y Combinator.