Cierra Prince

Cierra Prince has a robust background in data innovation and marketing strategy, currently serving as the Head of Data Innovation & Monetization and Associate Director of Strategic Initiatives at T-Mobile's T-Ads. Prior to this, Cierra has held various roles at Snap Inc., including Growth Strategy for Retail Media Network Partnerships and Marketing Science Lead. Experience at Disney Streaming Services as Senior Product Manager and Manager of Marketing Experimentation and Analytics further showcases expertise in growth experimentation. Additional experience includes a position at Netflix as Associate in Marketing Strategy & Analysis and managerial roles at Total Wine & More in digital analytics and experimentation.