Yvette Encalada

Yvette Encalada currently serves as the Senior Advertising Manager, Digital at T-Mobile, overseeing brand communications and advertising strategies for national initiatives since July 2024. Prior to this role, Yvette was the Director of Ecommerce & Product Management at TGI Fridays, responsible for customer experience and digital capabilities from January 2019 to March 2024. Yvette has held various positions in digital marketing and e-commerce, including Digital Account Lead at Rauxa, Account Supervisor at VaynerMedia and Laundry Service, and Social Media Strategist at LERMA, among others. Yvette's extensive experience includes leading teams to execute digital strategies across multiple platforms and managing accounts for prominent brands. Educational background includes a Bachelor of Business Administration with a concentration in Marketing from National University.