Andreas Hedin

Andreas Hedin is an accomplished design professional currently serving as Principal User Experience Designer at Tactel AB since April 2017. In this role, Andreas focuses on setting UX goals and guiding teams through feedback cycles and user research, leveraging methods such as interviews and usability studies. Previously, Andreas held positions including Lead User Experience Designer at Microsoft, leading a Swedish team focused on photo and video tools, and User Experience Director at Tactel AB, where the responsibilities encompassed overseeing global UX standards across various platforms. Additional experience includes roles as Creative Director at Southend Interactive and Visual Designer at BIG Travel Sweden, along with various design positions from 1997 to 2006, showcasing a broad expertise in user experience and design across multiple industries.