Andrew French

Managing Director at tactical.

Andrew French is an accomplished business leader with extensive experience in sales, operations, and strategic advisory roles across various sectors, including SaaS, mar tech, web3, and gaming. Currently serving as Managing Director and Strategic Advisor at tactical. since January 2023, French also invests in and advises startups. Previous roles include Commercial Vice President at LandVault, where responsibilities encompassed global sales and commercial operations, and Chief Revenue Officer at Programmai, focusing on establishing sales, marketing, and customer success. French has also held significant positions at Coda Platform, Smartly.io, AdColony, and Somo Global, demonstrating a strong track record in revenue strategy, business development, and team leadership. French earned a degree in Information Management and Business from Loughborough University.

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